Step It Up Events®
Description
Project Overview: Step It Up Events® Digital Ecosystem & Event Experience Development
Client: Step It Up Events®
Project Type: Web & Mobile Adaptive Design, App Development, Custom Software, Experiential Marketing Production, Lead Capture & Analytics System
Duration: 2 months with ongoing development & Support
Objectives:
The Step It Up Events® project was a comprehensive initiative to architect a fully integrated digital and experiential marketing ecosystem for a leading provider of branded open photo booth and event experiences. The goal was to deliver a seamless, mobile-first engagement strategy across web, app, print, and live event platforms—ensuring a consistent, conversion-driven brand experience.
At the core of the project was the design and development of a responsive Drupal-based website optimized for mobile users, where the majority of engagement occurred. Each event client received a personalized landing page with a custom URL, featuring branded post-event photo galleries to drive social sharing, guest interaction, and ongoing lead generation.
To further extend brand reach and engagement, a custom iOS mobile app—THINK PhotoBoothFun—was launched in the iTunes App Store, offering interactive access to event photos and branded user experiences. In parallel, a PC-based photo booth application was developed with real-time reporting, lead capture, and event analytics that fueled post-event marketing campaigns.
The project also encompassed the full design and production of digital content, social media campaigns, branded print materials, custom step-and-repeat backdrops, and physical product design. End-to-end event services—including A/V and lighting production, client management, and live activation support—were delivered for corporate events, tradeshows, and experiential campaigns.
This omni-channel approach successfully positioned Step It Up Events® as an innovator in the experiential space, elevating client satisfaction, brand visibility, and audience engagement.
Role
President & Chief Creative/Technology Officer
For
Step It Up Events®
Awards
The Knot Best of Weddings 2015, 2016, 2017, 2018 & 2019 Winner