308 Target Marketing
Description
Project Overview: 308 Target Marketing Website & Brand Project
Objective:
To build a distinctive, high-performance brand identity and digital presence for 308 Target Marketing that unifies traditional and digital platforms, drives engagement, and supports business growth through lead generation and audience connection.
Scope of Work:
1 Brand Creation & Identity Development:
- Conceptualized and launched the entire 308 Target Marketing brand from the ground up.
- Designed a cohesive brand system including logo, typography, color palette, and brand voice to reflect the agency’s strategic and creative capabilities.
2 Website Design & Development:
- Designed and developed a custom WordPress website that serves as the central hub for brand storytelling, service offerings, and lead capture.
- Focused on user experience (UX), Mobile-First responsive design, SEO optimization, and clear calls to action to drive conversions.
3 Digital & Traditional Integration Strategy:
- Merged traditional marketing efforts (print, events, outreach) with advanced digital strategies to ensure a seamless customer journey across all touchpoints.
- Established performance-driven campaigns across digital channels while preserving brand consistency.
4 Content Development & Messaging:
- Created the brand’s content strategy and tone of voice, ensuring alignment across web, social media, and – Developed compelling website copy, service descriptions, and blog content to position 308 as an industry thought leader.
5 Social Media Strategy & Execution:
- Crafted a consistent, engaging presence on social media that amplified brand personality and expanded reach.
- Developed campaigns and daily content that resonated with our target audience and encouraged interaction.
6 Lead Generation & Engagement Optimization:
- Strategically optimized the website and digital content for lead capture, with integrated forms, landing pages, and tracking tools.
- Monitored performance and refined strategies to increase inbound inquiries and client acquisition.
Outcome:
This end-to-end project resulted in a cohesive and compelling brand that effectively communicates the agency’s value proposition. The integrated digital and traditional strategy elevated 308 Target Marketing’s visibility, reinforced credibility, and significantly increased qualified lead generation.